#WhiskySanta returns to Master of Malt with over £500k-worth of Prizes to give away this Christmas – the Biggest Year Yet!

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#WhiskySanta returns to Master of Malt with over £500k-worth of prizes to give away this Christmas – the biggest year yet!

Everyone’s favourite multi-award-winning Christmas campaign is back – #WhiskySanta is returning to Master of Malt stronger than ever with more than £500,000-worth of delicious drinks to give away!

#WhiskySanta has returned to Master of Malt for another year of gift-giving, and it’s the most impressive year yet! For 2021 the multi-award-winning online campaign has launched earlier than ever, with the biggest haul in its eight-year history – this year, #WhiskySanta has got over £500,000 of incredible whiskies, gins, rums, and more to give away. Customers can even win their Christmas shop for free!

Throughout the next two months until Christmas Eve, Master of Malt customers can get their hands on a whole load of festive treats in a number of ways, all thanks to #WhiskySanta.

Christmas wishes come true

Across Master of Malt’s Instagram, Twitter, and Facebook channels, bottles will be given away to people using the hashtag every single day. Customers can ‘wish’ for anything listed on the Master of Malt website that catches their eye – from a spread of over 10,000 products – and if they’re lucky, #WhiskySantawill grant their wish!

‘Wish’ buttons can be found next to every product on the Master of Malt website. Users can simply press the button, and a pre-populated Twitter or Facebook post will appear ready to be published, and added to #WhiskySanta’s digital wishlist.

Users can also ‘wish’ specifically on Instagram too, by screenshotting their favourite bottle on Master of Malt’s daily Story, and posting it to their feed with the hashtag #WhiskySanta.

Delicious freebies for MoM shoppers

The treats don’t end there, as #WhiskySanta has some gifts lined up to give away with orders on the Master of Malt website, too! In his boozy Santa sack, he’s got over 50,000 30ml drams and 50ml bottles to delight with, as well as Master of Malt Gift Vouchers (up to £50), and even the chance for shoppers to get their whole order for free!

Watch out for a message on the order confirmation page, and accept #WhiskySanta’s offer of a free festive treat if it takes your fancy – but with brands like Bathtub Gin, Benriach, and Talisker among the mouthwatering selection, why wouldn’t it? It truly is the season.

Super Wishes are back!

That’s right, Super Wishes are back and they’re bigger and better than ever. Super Wishes give customers the chance to ask #WhiskySanta for extra-special, incredibly rare bottles from top producers each week. These will be revealed throughout the next two months on the Master of Malt site, social and blog, along with all the details on how to enter.

In a bumper year, #WhiskySanta has eight super-exclusive Super Wishes up his sleeve, kicking off with a bottle of Woodford Reserve Baccarat Edition worth £1,500! There are spectacular offerings from Glenfarclas, Glenfiddich, and more still in store – and even a jaw-dropping 50-year-old whisky to be given away – but we don’t want to spill all of #WhiskySanta’s secrets just yet…

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