PRESS RELEASE: Whisky Show 2020 – Update

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WHISKY SHOW 2020 UPDATE
Due to the ever-changing landscape of the current pandemic, it is with great sadness that The Whisky Exchange must confirm the cancellation of Whisky Show 2020, which was due to take place at Old Billingsgate, London, between 2-4 October.   
The team at The Whisky Exchange has been fighting to make the 12th year of The Whisky Show happen during an incredibly daunting time in the world. From relentlessly researching into PPE to cutting back certain aspects of the show to create the most secure environment possible, we have exhausted all avenues in bringing together the show safely for 2020.

While this is a great disappointment, we are pleased to announce that the show will be taken online with Virtual Whisky Show 2020 – the largest of its kind – taking place from 2-9 of October. A week long whisky extravaganza!

The inaugural year of The Whisky Exchange’s Virtual Whisky Show is already shaping up to be an unforgettable experience for dram lovers across the globe. Whisky Show is known for its constant innovation, and the October event will be the very first of the biggest drinks shows to go fully online with a dedicated platform. Hosting the event is a face known to whisky lovers worldwide: award-winning writer and drinks superstar, Dave Broom, who will be joined by many of the whisky world’s most famous names throughout the week.

The show will feature more than 70 talks, plus the largest tasting line-up of any virtual show and the opportunity to meet ‘face to face’ with some of the world’s top distillers and industry legends. Talks will range from the introductory to the geeky, allowing everyone to expand their horizons and hear from the likes of Colin Dunn, Sukhinder Singh and Mark Gillespie on topics ranging from ‘Does Water Really Matter?’ to ‘For the Love of Islay’.  A selection of more than 30 Perfect Measure tasting packs will also be available for purchase, ensuring fans can taste alongside the experts from the comfort of their own home.

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The Whisky Exchange Co-founder, Sukhinder Singh says “With the possibilities afforded by today’s technology, alongside the incredible success of our recent virtual tastings, we are delighted to have the resources to bring our biggest show online and to an even wider global audience. Our team has pulled together a one-of-a-kind, immersive experience sure to delight our customers throughout the world.”

2020 will certainly see some changes for Whisky Show, but we’re nonetheless excited that it will be one of the best yet.

Virtual Whisky Show tickets are available now at http://www.whiskyshow.com

Those who had already purchased tickets to the physical show will be able to access a full refund. The team will be processing these over the coming weeks and customers can find more information at http://www.whiskyshow.com.

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