That Boutique-y Whisky Company, the Why of It…for Me
Okay, so this is kind of about what this independent bottler means to me. The little That Boutique-y Whisky Company part of this journey that I am on…maybe a glimpse inside the bottle too…
I guess that those of you who have seen my other articles will have read that my passion for their releases has kinda been a growing thing since 2016… and I like that. I like it a lot.
It all started on a sunny day in York in September, though truth be told my interest had piqued before that. However, I hadn’t actually tried any releases before that day.
To me That Boutique-y Whisky Company was funky labels and intrigue up until that point. Then I met the guv’nor* (and Kat too) and he introduced me to them…
I tried some wonderful releases that day…, and yes I will be honest, that day really was a huge turning point for me. I think the ones that struck me were the North British 27 year old batch 3, and also the Aberlour 23 year old batch 4. Things my palate hadn’t known, that’s not because I hadn’t tried whisky before, just distilleries I hadn’t tried before.
It was the start of something special… There is nothing better and this is probably something that sounds a bit daft, but there is nothing better than finding the one that you’ve been looking for!!
However, back then I really wasn’t in a position to buy myself to the odd treat, but now that I can, I do, and who’s counting?!! Some of them just fall into my hands (and I have very capable hands)…and sometimes I watch and wait, or go on the hunt.. et voila! it is there, and if I am able to buy it, I do. So my humble little collection (I think I need to call it that now…) has some lovely releases for me to open in the future.
To me it’s the whole package that I love about That Boutique-y Whisky Company, from the friendly faces of friends who have actually engaged with me and told me something about what I am about to sample as they pour, to the labels.
I have had the pleasure of meeting the artist Emily Chappell in London a couple of years back, you can read a bit about her here: about Emily and well, she was kind enough to give me a set of the cards which depict various labels. Each label tells a story, and I love that. Some brands have changed their image recently, and some are just lost on me now. Plain and to the point is my thing… or these. Maybe it’s the frustrated 17 year old inside me that did her work experience in a graphics studio, who was then unable to take it further (my school sucked).., or maybe it’s the fact that I still love to draw. There are times where I can let my hands express my feelings, on paper or iPad, or wherever, but these “speak” to me. These labels also adorn the walls of my home… some of them belong to some of the releases that I own, some are from festivals where I have tried the whiskies, but most importantly of all, they are reminders of times and events that bring a smile to my face.
In collecting these bottles from That Boutique-y Whisky Company, which I do so I can enjoy them, I have accept that I probably paid a little too much on some (that happens), and I have also found some absolute bargains too… I guess that shows it works both ways. I was going to nip and count them, but that’s not important, what is important to me is that they are there, even the empty ones. Each and every one of them has a tale to tell… actually, I just had a think, all my bottles have a story attached, not just the Boutique-y releases. I’m not sure if my affinity with them is due to the reasons above, you know them being a massive part of my journey, but I feel I have one. I am a fangirl…
The Dram Good Club is a blast too… so many opportunities to tempt your palate. Christmas was fun as well. I have actually purchased the advent calendar previously – the wondering about what is hidden behind the door each day, and if you avoid Twitter or various social media till you open it, then you will indeed be in for a surprise! Ha ha.
My favourite is the one of which I have finished and thoroughly savoured every scent and aroma that it delivered, and when it touches my lips, and that delicious liquid glides effortlessly across my palate, I fall in love again and again…
B L I S S
So anyway, to those of you who might see me on social media, this is what makes me tick in regards to That Boutique-y Whisky Company, my once upon a time neighbours at a whisky festival.
If you haven’t tried any of their releases but have the opportunity to do so, then do try them, you won’t be disappointed. There is something for every whisky lover and every pocket too!!
*the “guv’nor” for those of you that don’t know, is Dave Worthington.